eHarmony Fiasco


Trying to Take Over the World–And Winning.

Gay Rights Advocates Breaking out the Bully Tactics Against American Business

Ok.  This eHarmony thing is keeping me up at night. It’s pure unadulterated chutzpah to even think that one community of people ought to be able force a private business to do their bidding.

Didn’t they read “The Analogy”?? This is wrong!  This is what your blogger warned you about!


Remember this picture?

Foxnews reported on eHarmony’s capitulation to demands that they provide dating services to the gay community even though eHarmony’s formulas are based on years of research into traditional relationships between a man and a woman…not homosexual relationships.  Not only is eHarmony building a brand new business from the ground up, complete with new research and methods aimed at matching homosexual couples, but the agreement includes cash incentives and free memberships for the plaintiffs as well as mandating that eHarmony increase “gay awareness” in the workplace.

Obviously these people were total homophobes right?  Please.  If I go into a bar and demand a milkshake…does that make the bar owner some kind of phobic?  No.  Should I be able to take them to court to force them to feed me my favorite rocky road and whip cream delight?  Of course not.  It’s ridiculous, unless you’re gay, and of course, then everything is automatically about discrimination.

Coming after a private business, in fact targeting them, precisely because they might have moral objections to gay marriage is simply wrong.  Using legal manoevers to get what you want seems to be the tool of the new age bully and gay advocates are using it with wild abandon.

As Michelle Malkin reports:

Neil Warren, eHarmony’s founder, is a gentle, grandfatherly businessman who launched his popular dating site to support heterosexual marriage. A “Focus on the Family” author with a divinity degree, Warren encourages healthy, lasting unions between men and women of all faiths, mixed faiths or no faith at all.

Don’t like what eHarmony sells? Go somewhere else. There are thousands upon thousands of dating sites on the Internet that cater to gays, lesbians, Jews, Muslims, Trekkies, runners, you name it.

No matter. In the name of tolerance, McKinley refused to tolerate eHarmony’s right to operate a lawful business that didn’t give him what he wanted. He filed a discrimination complaint against eHarmony with the New Jersey Division on Civil Rights in 2005.

Forcing a business to create a new business to service a market it never intended to service is a slap in the face to those of us who have adopted the good neighbor attitudes of live and let live that gay advocates are always spouting when the doctrine falls in their favor.  Forcing eHarmony to cave in to financial and legal pressures is the epitome of Mayor Newsom’s “Whether you like it or not” attitude and confirms a lot of fears out there about gay advocacy groups not being interested in getting along, but rather in dominating.

This completely creepy coersion effort has now turned into a class action lawsuit.  Gay rights advocates smell blood in the water and are circling eHarmony looking for more handouts, more power and more domination.  Other businesses it sees as vulnerable will be next.

Like Warner Bros’ comedy cartoon, “Pinky and the Brain” with their numerous crazy plots to take over the world, the gay community seems willing to try anything that will stick, and the legal system is only happy to play along as the goofy stooge, only in the real world the consequences aren’t amusing at all, and if you’re getting the feeling that they’re winning, you’re right.

–Beetle Blogger



  1. { Lisa } said,

    November 24, 2008 at 6:24 pm

    They claim to want no more than to love whom they please. Then what’s up with all the teeth gnashing, fence climbing, threats, boycotts, lawsuit filing & law changing??

  2. Delirious said,

    November 24, 2008 at 6:31 pm

    In some ways I have thought the old adage, “Any advertising is good advertising” would be true for Christianity in this war. But lately I’ve seen my own neighbors begin to turn against Christianity because of what the media has presented to them. What do you think? Do you think there will be an upsurge in religion because of these attacks by the GLBT, or do you think it will hurt us in the long run?

  3. Tim Malone said,

    November 24, 2008 at 6:31 pm

    While I agree with you in principle, I don’t think that this will be a bad move for eHarmony. It may very well be that the new gay side of the business will not fly, and yes, it may be an expense he could not very well afford right now, but give it six months and see if his business has increased. What has this cost him, really? He can leverage his existing business model and technology, respond appropriately to the demands of the court settlement and then sit back and watch the bucks flow in as the gays sign up in droves. Or will they? They have their own sites that they frequent now. Maybe it’s just me, but I’ll bet that eHarmony just doesn’t seem to fit the image they seek. I predict that the lawsuit will do good for the regular business that eHarmony does so well. In my opinion, it was a good PR move to settle.

  4. mommyspy said,

    November 24, 2008 at 6:36 pm

    Forcing a business to provide a new service that they didn’t previously provide is breaking into NEW GROUND for the gay activists. This is more than just claiming discrimination. This is bullying the business community simply because no one is making them stop. The reason they are being successful at these tactics is because people in America are afraid. We Americans have been made to feel guilty for so many years over black civil rights and past grievances, that now the gay activist crowd has found it easy to prey on the American public’s sense of fairness by crying CIVIL RIGHTS, whether justified or not. At some point we must stand up for what is right and say, “enough”. Blackmailing businesses will not stop until we, as a society, stand up for what is right. They can call us names, but lets get some backbone here.

  5. { Lisa } said,

    November 24, 2008 at 6:52 pm

    Tim malone,

    that is a very differnt way to look at it, thanks for that view of it. I think you may have something there:)


    You are so right. We do need to get a backbone and put a stop to all this nonsense. And start voting in judges who won’t put up with this waste of tax dollars and time!

  6. beetlebabee said,

    November 24, 2008 at 6:55 pm

    It is amazing to me that the judge didn’t throw it out right away. It’s been dragging in the courts for quite some time.

    As for Tim’s comment, it’s probably the best thing given the circumstances, but it’s not going to solve the class action lawsuit that they’re just now starting and it’s only providing precedent for other beleaguered companies to follow. Shake-down protection money? What is this the new mafia?

    It never should have gotten this far.

  7. waltzinexile said,

    November 25, 2008 at 10:28 pm

    Wasn’t there another comment here a little while ago…?

  8. Eutychus said,

    November 26, 2008 at 12:02 am

    I don’t think it’s new ground at all. It is a continuing attempt to redefine marriage and attack any institution or individual (particularly if they are Christian) with the gall to stand up against them
    As Lisa said, time to get some back-bone…

  9. leftcoastvoter said,

    November 26, 2008 at 1:18 am

    Check out this face of love and tolerance. Meet al-Gayda.

  10. Dee said,

    November 26, 2008 at 3:04 pm

    We just have to keep standing up for truth and freedom, and karma will come back and bite these haters hard.

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